Treasure Pools and Services, Inc. has been building superior swimming pools, waterfalls and water features in South Florida area for more than 30 years. We are licensed and insured swimming pool contractors and long-time members in good standing with the South Florida Better Business Bureau.

We’ve earned a reputation as one of the best pool contractors in South Florida and we have an extensive portfolio of swimming pool installations and delighted customers to prove it. As pool construction experts, we insist on delivering only the best inground swimming pools and backyard renovations in Florida.

Our business concentrates on two areas: New Pool Construction and Pool Renovations and Remodeling, with demonstrated expertise in both.


Craig Cohen

Craig moved to South Florida in 1978 from Philadelphia. His dad had been in the pool business in Philadelphia and relocated to Florida. Craig moved here and began working in the home improvement area and gradually became involved in the swimming pool business.  You could say it was in his blood. He has now been building pools in South Florida for over 30 years.  Every client is treated with the respect and care as if they are a family member.  Integrity is important to Craig and everyone on his team has the same philosophy.

Joseph Palma

Joseph Palma has been a certified licensed pool contractor for over 40 years and his Partner Craig Cohen have been in business together for over 30 years in South Florida. They both have a strong belief in delivering quality service to their clients from start to finish. Treasure Pools is one of the few South Florida pool companies who have employees on staff to work on every aspect of a pool job. Most pool company’s contract out the work, Treasure Pools believes in accountability, so when you hire them, the workers at your home are a Treasure Pools employee, and most of them have been with the company for over 10 years.


Paul Viscone

Paul has been a part of the team for over 8 years, helping clients’ design and build swimming pools that meets their vision and budget. He has been in the swimming pool industry for 31 years in Palm Beach County. His knowledge of the area and experience in designing pools provides each client with a smooth experience from start to finish.

“I enjoy being a part of this great company because of their devotion to quality of construction, exemplary work ethic and pride in the finished product.”

Richard Berins

Richard Berins is a Design Consultant on the team over here at Treasure Pools. He joins the team having 6.5 years in the pool business. Richard consistently has an eye for quality product that is produced at a fair price, making Treasure Pools designs unique yet affordable. Richard, an innovator at heart, takes clients specific needs and wants and translates them into practical designs making everyone’s backyards a dream come true.

Gary Reilly

Gary Reilly

Gary is  native to Miami, Florida and has been a part of the Treasure Pools Team since 2017. He has an extensive background in product design and development with 25 years in sales and marketing. The transition into the pool industry has been very rewarding. Assisting in bringing one’s back yard dreams to reality has been quite exciting. It is quite refreshing to be part of such a great team.

Gary Reilly

Tom Rice

With nearly 35 years of experience in the industry, Tom has a passion for the design and installation of superior swimming pool projects.  He is committed to his clients’ satisfaction, and truly enjoys making their visions come to life.  >From the initial consultation to the final swimming pool design, he strives to make the entire process both rewarding and fun!

Tom graduated from Marshall University with a BBA in Marketing.  A resident of South Florida for more than 35 years, he lives in Wellington, and enjoys spending spare time in his backyard oasis and his own beautifully crafted Treasure Pools swimming pool.

Tom works closely with his clients to bring their swimming pool projects to life, and looks forward to creating the backyard of your dreams.


Scott Decker

Scott Decker is a construction manager at Treasure Pools. Scott has been in the pool construction business for over 35 years. Since 1992, he has held a state certification as a contractor for residential swimming pools. Scott is always challenging himself to create the exact vision wanted and never falls short of that. Being in the pool business for over 50 years, and after owning his own business for 25 years, he is always in the know about the evolving trends happening on this ever changing industry. We are lucky to have his expertise to help ‘construct’ our Treasure Pools team.

JR O’Connor – Construction Coordinator

We are excited to share that we have expanded our Treasure Pools family! Here we welcome JR O’Connor. JR is our newest construction coordinator and has been in the swimming pool industry for over four years. During his time working with pools, he has done everything from managing all aspects of the swimming pool construction process to ensuring that he sees his projects all the way through. This means from the actual sale and contract being signed to the completion of the swimming pool. Nothing makes him happier than seeing his clients excited about their new backyard. He also takes pride in and enjoys talking to clients while making sure they are remaining informed throughout the process. He truly believes that providing exceptional customer service is just as important as an amazing finished project. He prides himself on ensuring that he exceeds client expectations.

JR enjoys his free time with his wife, his son and his rescue pup Daisy Mae. He also enjoys bass fishing and weightlifting. Come by our showroom today to meet JR and see for yourself why we love him so much!

Jari Costa

Jari Costa has more than 20 years’ experience in office management, accounting and bookkeeping. He has a Master’s in Business Administration from FAU with specialization in International Business. He is originally from Brazil, living in South Florida for more than 25 years. He speaks Portuguese and Spanish. His past experience as a Project Manager and Educational Consultant helped build his distinguished qualities as a hard worker, energetic and outstanding problem solving attitude. He loves living in the Sunshine State and spending time on the beach with family and friends. He is really excited to be a new addition to the Treasure Pools’ Team and hopes to bring new ideas to grow and excel with the company.

Christian Santana – Permit Coordinator

As the Treasure Pools Permit Coordinator Christian’s main responsibility within the company is handling the permit process from creating the permits to final approval.  His previous job experience consists of 2 years of leasing rental apartments and a year and a half as an After School Counselor with an Elementary School.

Christian is a Florida Native, having been born here and loves living her.  In his free time he enjoys photography, music and hanging out with friends and family.

“I love working at Treasure Pools because I feel like we have a strong reliable team that all work well together and all do their best to satisfy our customers.”

Reach Us

Contact us about any of your pool needs.

585 105th Avenue North, Suite 18B
West Palm Beach, FL 33411

Licensed & Insured – CPC 053904

(561) 793-1550 or
800-281-SWIM (7946)

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