What Makes Treasure Pools Different?


Why Choose Treasure Pools?

Hiring contractors to work with you on improving your home is a very important decision and you want to make sure you are hiring a dependable and professional business that respects you and your family. So, we thought you might want to know about the Owners of Treasure Pool & Service.

Joseph Palma has been a certified licensed pool contractor for over 40 years and his Partner Craig Cohen have been in business together for over 30 years in South Florida. They both have a strong belief in delivering quality service to their clients from start to finish. Treasure Pools is one of the few South Florida pool companies who have employees on staff to work on every aspect of a pool job. Most pool company’s contract out the work, Treasure Pools believes in accountability, so when you hire them, the workers at your home are a Treasure Pools employee, and most of them have been with the company for over 10 years.



Craig Cohen moved to South Florida in 1978 from Philadelphia. His dad had been in the pool business in Philadelphia and relocated to Florida. Craig moved here and began working in the home improvement area and gradually became involved in the swimming pool business.  You could say it was in his blood.

He started in the business because of his dad, but grew to enjoy the enjoyment he gave families when building a pool for them. “As my business grew, the families I built pools for kept me going. The looks on the kids faces when they first jump into their new pool and hearing there’s the pool man, whenever they saw me made it all worthwhile!”

Craig loves living in South Florida and has 2 daughters who have grown up here.  Dana the oldest graduated from Florida State University and is working in public relations in Miami and Ashley also graduated from Florida State University with a major in theatre and is actively pursuing her dream. They were both born in Florida and are true “pool princesses”.

Craig also believes in being involved, he has been active in his homeowner’s association by serving on it’s’ board. He is also very sportive of his daughter’s activities such as gymnastics, dance, horseback riding and theatre.

As company owners, Joe and Craig both believe it is their responsibility to keep up with the pool industry which is constantly changing. “For us to be able to offer our customers the best, we have to keep up with the latest and newest products.” This involves Craig going to show and seminars and talking with various representatives about their newest products available. This is how the company is able to give customers all choices available to them and not just some of them.

“My family is very important to me and I treasure the time we have had together.  A lot of that time has been spent in the swimming pool. When building our pool, I tried to think about how we would use the pool and how I could design a pool to meet our specific needs. Even though my daughters were young, I asked them what they would like.” This philosophy is how Craig builds pools for his customers. Each family is asked what they want in a pool and then a design is developed around their wants.

When you hire Treasure Pools & Service you become a part of our family and we take care of our family members. We will be there through the whole process and make sure you are delighted with your new or remodeled pool, but more importantly, will be there for you afterwards if you need us. 


“We would like to continue to build the best pools that I can to fit each family’s vision and make their dream come true. Every client that hires Treasure Pools is an honor."



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How Can We Help You?

Ready to have a gorgeous pool from Treasure Pools in your own backyard? Call 1-800-281-7946 today for a FREE estimate on your new swimming pool or remodel! Or submit the contact form below and we’ll call or e-mail you!